The team at terawork.com hired me to design and develop a marketplace that connects skilled professionals with people seeking their expertise. They envisioned a platform that not only facilitates these connections but also fosters long-term relationship building between both parties, extending beyond the duration of ongoing projects.
I focused on crafting a seamless experience for users searching for skilled providers on Terawork. Recognizing that users seek the best talent to get the job done, I designed an intuitive interface that effortlessly guides them to the ideal provider for their needs.
The power of a brand lies in its simplicity and its ability to adapt and register its identity in any space it occupies. I collaborated closely with the brand team to embed Terawork's brand ethos into every aspect of the platform, from the smallest components to the imagery used.
A crucial element on a platform like this, for both skill seekers and skilled professionals, is what I call the "Talent Calling Card." As the primary advertisement for a service provider to showcase their skills, it required a careful balance. I aimed to ensure individual providers could stand out while also aligning with the business goal of displaying multiple professionals who meet the seekers' job criteria.
As part of my role in converting high-fidelity designs into front-end code, I introduced subtle yet powerful micro-interactions to enhance usability and overall user experience.
Terawork.com is one of the African continent's leading freelance marketplace platforms. At the time of launch it had over 1,500 registered service providers.